OUR MISSION
Conveying Culture and Tradition,
Protecting the Beauty of Japan
Toward a future that will still be cherished 100 years from now.
PHILOSOPHY
The simple beauty rooted in the belief that gods dwell in all things, the harmonious coexistence with the forces of nature, and the traditional craftsmanship infused with Japanese culture have been refined over countless generations. We believe that these creations, too, are imbued with the presence of gods.
Today, Japanese culture is being eroded under the strong winds of globalization. The disappearance of nature, the loss of traditions due to a decline in successors, the detachment of Japanese people from their culture, population decline, and the desolation of rural areas—all of these factors threaten Japan’s unique cultural heritage. While being an island nation allowed us to cultivate a distinctive culture, it may also have left us vulnerable to significant environmental and societal changes.
However, many are starting to recognize this reality. As part of this awareness, we aim to contribute in our own way by working with producers to establish systems that preserve the beauty of Japan.
OUR VISION
By sharing Japan’s rich culture and traditions, the country’s value can be elevated on a global scale, inspiring new energy for manufacturing. This will increase the number of successors and pave the way for new cultures and traditions to emerge.
We are committed to creating opportunities to ensure that the culture and traditions Japan takes pride in will endure for the next 100 years.
The Beauty of Japan to the World.